International marketing

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Bibliographic Details
Main Author: Cateora, Philip R.
Other Authors: Graham, John L.
Format: Book
Published: Boston McGraw-Hill/Irwin 2005
Edition:12th edition
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxiii, 697 page illustration 29 cm.
Bibliography:Includes bibliographical references and indexes
ISBN:9780071111027