Global strategy

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and fu...

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Bibliographic Details
Main Author: Peng, Mike W. 1968- (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western 2014
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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