Global strategy
Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and fu...
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Main Author: | Peng, Mike W. 1968- (Author) |
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Format: | Book |
Language: | English |
Published: |
Mason, Ohio
South-Western
2014
|
Edition: | 3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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