Global strategy

Global strategy

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Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and fu...

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Bibliographic Details
Main Author: Peng, Mike W. 1968- (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western 2014
Edition:3rd ed
Subjects:
Strategic planning > trategic plannin
International business enterprises > nternational business enterprises > Managemen
Globalization > lobalizatio
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Global strategy  |c Mike W Peng 
250 # # |a 3rd ed  |r d ed 
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264 # 4 |c ©2014 
300 # # |a xxx, 530 pages  |b illustrations  |c 24 cm 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes  |n cludes bibliographical references and indexes 
520 # # |a Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac 
650 # 0 |a Strategic planning  |s trategic plannin 
650 # 0 |a International business enterprises  |i nternational business enterprises  |x Managemen 
650 # 0 |a Globalization  |g lobalizatio 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=524859 

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