Internet Marketing Building Advantage in the Networked Economy
Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This book focuses on using marketing levers to vary the level of intensity that the consumer has, to build a relationship with the customer through awareness, ex...
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Main Authors: | , , , |
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Format: | Book |
Language: | English |
Published: |
Boston
McGraw-Hill/Irwin
2004
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Edition: | Second Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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005 | 2018317165340 | ||
008 | 220607t20042004XXU ag# ##001 |#eng#D | ||
020 | # | # | |a 9780072538427 |q hardback |
020 | # | # | |a 0072538422 |q hardback |
040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.1265 |b .M73 2004 |
100 | 1 | # | |a Mohammed, Rafi |e author |
245 | 0 | 0 | |a Internet Marketing |b Building Advantage in the Networked Economy |c Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon Paddison |
250 | # | # | |a Second Edition |
264 | # | 1 | |a Boston |b McGraw-Hill/Irwin |c 2004 |
264 | # | 4 | |c ©2004 |
300 | # | # | |a xxxi, 743 pages |b illustrations |c 26 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This book focuses on using marketing levers to vary the level of intensity that the consumer has, to build a relationship with the customer through awareness, exploration/expansion, commitment, and dissolution |
526 | 0 | # | |a VCM 705 |b AD771 |5 AD |
526 | 0 | # | |a New Media Studies |b Sarjana Sejarah Seni dan Pengurusan Kebudayaan |5 Faculty of Art and Design |
650 | # | 0 | |a Internet marketing |
700 | 1 | # | |a Fisher Robert J, |e author |
700 | 1 | # | |a Jaworski, Bernard J. |e author |
700 | 1 | # | |a Paddison, Gordon |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=287732 |
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