Internet Marketing Building Advantage in the Networked Economy

Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This book focuses on using marketing levers to vary the level of intensity that the consumer has, to build a relationship with the customer through awareness, ex...

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Bibliographic Details
Main Authors: Mohammed, Rafi (Author), Fisher Robert J (Author), Jaworski, Bernard J. (Author), Paddison, Gordon (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill/Irwin 2004
Edition:Second Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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