Internet marketing building advantage in the networked economy
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a "road-tested" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity t...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2002
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| Online Access: | Click Here to View Status and Holdings. |
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Internet marketing building advantage in the networked economy