Internet Marketing Building Advantage in the Networked Economy
Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This book focuses on using marketing levers to vary the level of intensity that the consumer has, to build a relationship with the customer through awareness, ex...
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
2004
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Internet marketing building advantage in the networked economy