Strategic marketing management for the Pacific Region

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Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Merrilees, W. J. 1946- William John, Walker, Rhett H.
Format: Book
Published: Sydney McGraw Hill 2000
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Description
Item Description:Includes index
Physical Description:xi, 468 p. ill. 25 cm
ISBN:0074705881