Strategic marketing management for the Pacific Region

Saved in:

Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	Merrilees, W. J. 1946- William John, Walker, Rhett H.
Format:	Book
Published:	Sydney McGraw Hill 2000
Subjects:	Marketing > Pacific Region > Management > Case studies Marketing > Pacific Region > Management Marketing > Pacific Region > Decision making > Case studies
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-200069
020	#	#	\|a 0074705881
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415 \|b .C73 2000
100	1	#	\|a Cravens, David W.
245	1	0	\|a Strategic marketing management for the Pacific Region \|c David W. Cravens, Bill Merrilees, Rhett H. Walker
260	#	#	\|a Sydney \|b McGraw Hill \|c 2000
300	#	#	\|a xi, 468 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Pacific Region \|x Management \|x Case studies
650	#	0	\|a Marketing \|x Pacific Region \|x Management
650	#	0	\|a Marketing \|x Pacific Region \|x Decision making \|x Case studies
700	1	#	\|a Merrilees, W. J. \|d 1946- \|q William John
700	#	#	\|a Walker, Rhett H.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=200069
964	#	#	\|c BOK \|d 01