Strategic marketing management for the Pacific Region

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Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	Merrilees, W. J. 1946- William John, Walker, Rhett H.
Format:	Book
Published:	Sydney McGraw Hill 2000
Subjects:	Marketing > Pacific Region > Management > Case studies Marketing > Pacific Region > Management Marketing > Pacific Region > Decision making > Case studies
Online Access:	Click Here to View Status and Holdings.
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