Marketing planning a global perspective

Saved in:
Bibliographic Details
Main Author: Hollensen, Svend
Format: Book
Published: Maidenhead McGraw-Hill Education 2010
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-459308
020 # # |a 9780077127138 
020 # # |a 0077127137 
040 # # |a ITMB 
090 0 0 |a HF5415.13  |b .H655 2010 
100 1 # |a Hollensen, Svend 
245 1 0 |a Marketing planning  |b a global perspective  |c Svend Hollensen 
250 # # |a 2nd ed 
260 # # |a Maidenhead  |c McGraw-Hill Education  |c 2010 
300 # # |a xxiii, 430 p.  |b ill .  |c 25 cm 
500 # # |a Includes index 
650 # 0 |a Marketing  |x Planning 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459308 
964 # # |c BOK  |d BM 
998 # # |a 00250##a002.5.2||00260##a002.8.2||00260##c002.7.6||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||