Marketing planning a global perspective
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Main Author: | |
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Format: | Book |
Published: |
Maidenhead
McGraw-Hill Education 2010
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Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-459308 | ||
020 | # | # | |a 9780077127138 |
020 | # | # | |a 0077127137 |
040 | # | # | |a ITMB |
090 | 0 | 0 | |a HF5415.13 |b .H655 2010 |
100 | 1 | # | |a Hollensen, Svend |
245 | 1 | 0 | |a Marketing planning |b a global perspective |c Svend Hollensen |
250 | # | # | |a 2nd ed |
260 | # | # | |a Maidenhead |c McGraw-Hill Education |c 2010 |
300 | # | # | |a xxiii, 430 p. |b ill . |c 25 cm |
500 | # | # | |a Includes index |
650 | # | 0 | |a Marketing |x Planning |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459308 |
964 | # | # | |c BOK |d BM |
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