Marketing planning a global perspective
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| Main Author: | |
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| Format: | Book |
| Published: |
Maidenhead
McGraw-Hill Education 2010
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxiii, 430 p. ill . 25 cm |
| ISBN: | 9780077127138 0077127137 |
Marketing planning a global perspective