Total relationship marketing rethinking marketing management

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Bibliographic Details
Main Author:	Gummesson, Every 1936-
Format:	Unknown
Published:	Oxford Butterworth-Heinemann 2000
Subjects:	Relationship marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-219147
020	#	#	\|a 075064463X
090	0	0	\|a HF5415.55 \|b .G86 1999
100	1	#	\|a Gummesson, Every \|c 1936-
245	1	1	\|a Total relationship marketing \|b rethinking marketing management \|c Evert Gummesson
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 2000
300	#	#	\|a xii, 281 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Relationship marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=219147
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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