Total relationship marketing rethinking marketing management

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Bibliographic Details
Main Author: Gummesson, Every 1936-
Format: Book
Published: Oxford Butterworth-Heinemann 2000
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 075064463X 
090 0 0 |a HF5415.55  |b .G86 1999 
100 1 # |a Gummesson, Every  |c 1936- 
245 1 1 |a Total relationship marketing  |b rethinking marketing management  |c Evert Gummesson 
260 # # |a Oxford  |b Butterworth-Heinemann  |c 2000 
300 # # |a xii, 281 p.  |b ill.  |c 26 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Relationship marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=219147 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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