PRINCIPLES OF MARKETING
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
New Jersey
Prentice Hall
2001
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Edition: | Ninth Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xxxi, 785 pages colour illustrations 28 cm 1 compact disc |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 0130263125 (hardback) |