PRINCIPLES OF MARKETING
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
New Jersey
Prentice Hall
2001
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Edition: | Ninth Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000cam#a2200000#i#4501 | ||
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001 | wils-214154 | ||
005 | 2018317164350 | ||
008 | 230925t2001 NJU a## ##001 ##eng#D | ||
020 | # | # | |a 0130263125 (hardback) |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .K636 2001 |
100 | 1 | # | |a Kotler, Philip |e author |
245 | 1 | 0 | |a PRINCIPLES OF MARKETING |c PHILIP KOTLER and GARY ARMSTRONG |
250 | # | # | |a Ninth Edition |
264 | # | 1 | |a New Jersey |b Prentice Hall |c 2001 |
264 | # | 4 | |c ©2001 |
300 | # | # | |a xxxi, 785 pages |b colour illustrations |c 28 cm |e 1 compact disc |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
337 | # | # | |a computer |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
338 | # | # | |a computerdisc |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
526 | 0 | # | |a MKT420 |b BM231 |5 BM |
526 | 0 | # | |a Principles and Practice Of Marketing |b Bachelor of Business Administration(Hons)Entrepreneurship |5 Faculty of Business Management |
526 | 0 | # | |a AMT754 |b AD771 |5 AD |
526 | 0 | # | |a Finance and Marketing for Designers |b Sarjana Sejarah Seni dan Pengurusan Kebudayaan |5 Faculty of Art and Design |
650 | # | 0 | |a Marketing |
700 | 1 | # | |a Armstrong, Gary |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214154 |
964 | # | # | |c BOK |d 01 |