PRINCIPLES OF MARKETING

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 2001
Edition:Ninth Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0130263125 (hardback) 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415  |b .K636 2001 
100 1 # |a Kotler, Philip  |e author 
245 1 0 |a PRINCIPLES OF MARKETING  |c PHILIP KOTLER and GARY ARMSTRONG 
250 # # |a Ninth Edition 
264 # 1 |a New Jersey  |b Prentice Hall  |c 2001 
264 # 4 |c ©2001 
300 # # |a xxxi, 785 pages  |b colour illustrations  |c 28 cm  |e 1 compact disc 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
337 # # |a computer  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
338 # # |a computerdisc  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
526 0 # |a MKT420  |b BM231  |5 BM 
526 0 # |a Principles and Practice Of Marketing  |b Bachelor of Business Administration(Hons)Entrepreneurship  |5 Faculty of Business Management 
526 0 # |a AMT754  |b AD771  |5 AD 
526 0 # |a Finance and Marketing for Designers  |b Sarjana Sejarah Seni dan Pengurusan Kebudayaan  |5 Faculty of Art and Design 
650 # 0 |a Marketing 
700 1 # |a Armstrong, Gary  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214154 
964 # # |c BOK  |d 01