Global marketing strategy

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Bibliographic Details
Main Author: Douglas, Susan P
Other Authors: Craig, C. Samuel
Format: Book
Published: New York McGraw-Hill 1995
Edition:International ed
Series:McGraw-Hill series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 554 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0070134472