INTRODUCTION TO Travel & Tourism an international approach
ntroduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers touri...
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| Format: | Book |
| Language: | English |
| Published: |
New York
Van Nostrand Reinhold
1989
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | ntroduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future. |
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| Physical Description: | 370 pages illustrations 24 cm |
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0442206526 |
Tourism marketing 
Travel and Tourism An Industry Primer