INTRODUCTION TO Travel & Tourism an international approach
ntroduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers touri...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Van Nostrand Reinhold
1989
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a G155.A1 |b C533 1989 |
| 100 | 1 | # | |a Coltman, Michael M. |c 1930- |
| 245 | 1 | 0 | |a INTRODUCTION TO Travel & Tourism |b an international approach |c Michael M. Coltman |
| 264 | # | 1 | |a New York |b Van Nostrand Reinhold |c 1989 |
| 264 | # | 4 | |c ©1989 |
| 300 | # | # | |a 370 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographies and index. |
| 520 | # | # | |a ntroduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future. |
| 650 | # | 0 | |a Tourism |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=036500 |
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Tourism marketing 
Travel and Tourism An Industry Primer