Strategic Marketing Cases and Applications

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Bibliographic Details
Main Author: Cravens, David W
Other Authors: Lamb, Charles W
Format: Book
Published: Homewood, Ill. R.D. Irwin 1986
Edition:2nd ed
Series:The Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415  |b .C73 1986 
100 1 # |a Cravens, David W 
245 1 1 |a Strategic Marketing Cases and Applications  |c David W. Cravens, Charles W. Lamb, Jr 
250 # # |a 2nd ed 
260 # # |a Homewood, Ill.  |b R.D. Irwin  |c 1986 
300 # # |a xxi, 803 p.  |b ill.  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a The Irwin series in marketing 
504 # # |a Includes bibliographical references. 
650 # 0 |a Marketing  |x Case studies 
700 1 # |a Lamb, Charles W 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032321 
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