Strategic Marketing Cases and Applications
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Homewood, Ill.
R.D. Irwin
1986
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Edition: | 2nd ed |
Series: | The Irwin series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-032321 | ||
005 | 2018115101652 | ||
020 | # | # | |a 0256033714 |
090 | 0 | 0 | |a HF5415 |b .C73 1986 |
100 | 1 | # | |a Cravens, David W |
245 | 1 | 1 | |a Strategic Marketing Cases and Applications |c David W. Cravens, Charles W. Lamb, Jr |
250 | # | # | |a 2nd ed |
260 | # | # | |a Homewood, Ill. |b R.D. Irwin |c 1986 |
300 | # | # | |a xxi, 803 p. |b ill. |c 25 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
490 | 1 | # | |a The Irwin series in marketing |
504 | # | # | |a Includes bibliographical references. |
650 | # | 0 | |a Marketing |x Case studies |
700 | 1 | # | |a Lamb, Charles W |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032321 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
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