Strategic Marketing Cases and Applications

Strategic Marketing Cases and Applications

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Bibliographic Details
Main Author: Cravens, David W
Other Authors: Lamb, Charles W
Format: Book
Published: Homewood, Ill. R.D. Irwin 1986
Edition:2nd ed
Series:The Irwin series in marketing
Subjects:
Marketing > Case studies
Online Access:Click Here to View Status and Holdings.
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