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William Bernbach

Bernbach in 1964 William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies. Provided by Wikipedia
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    The art of writing advertising conversations with William Bernbach ... [et al.]

    The art of writing advertising conversations with William Bernbach ... [et al.] by Higgins, Denis

    Published 1987
    Other Authors: “…Bernbach, William…”
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