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  1. 1
    The mechanical bride: folklore of industrial man

    The mechanical bride: folklore of industrial man by McLuhan, Marshall 1911-

    Published 1967
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    Unknown

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  2. 2
    The 27 most common mistakes in advertising

    The 27 most common mistakes in advertising by Benn, Alec

    Published 1978
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    Unknown

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  3. 3
    Advertising in the marketplace

    Advertising in the marketplace by Burke.D John

    Published 1973
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    Unknown

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  4. 4
    THE IMAGE-MAKERS SECRETS OF SUCCESSFUL ADVERTISING

    THE IMAGE-MAKERS SECRETS OF SUCCESSFUL ADVERTISING by Meyers, William 1951-

    Published 1984
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    Manuscript Book

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  5. 5
    Advertising Management

    Advertising Management by Aaker, David A., Myers, John G

    Published 1982
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  6. 6
    Advertising management

    Advertising management by Aaker, David A.

    Published 1975
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  7. 7
    Advertising planning, implementation & control

    Advertising planning, implementation & control by Nylen, David W

    Published 1986
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    Book Chapter

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  8. 8
    Effective frequency the relationship between frequency and advertising effectiveness

    Effective frequency the relationship between frequency and advertising effectiveness by Naples, Michael J

    Published 1979
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  9. 9
    Creative advertising theory and practice

    Creative advertising theory and practice by Moriarty, Sandra Ernst

    Published 1986
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  10. 10
    Advertising

    Advertising by Mandell, Maurice I

    Published 1984
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    Manuscript Book

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  11. 11
    Otto Kleppner's ADVERTISING PROCEDURE

    Otto Kleppner's ADVERTISING PROCEDURE by Kleppner, Otto 1899-, Verrill, Glenn, Russell, Thomas 1941-

    Published 1986
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    Book

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  12. 12
    OTTO KLEPPNER'S ADVERTISING PROCEDURE

    OTTO KLEPPNER'S ADVERTISING PROCEDURE by Kleppner, Otto 1899-, Verrill, Glenn, Russell, Thomas 1941-

    Published 1983
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    Book

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  13. 13
    STRATEGY IN ADVERTISING Matching Media and Messages to Markets and Motivations

    STRATEGY IN ADVERTISING Matching Media and Messages to Markets and Motivations by Bogart, Leo

    Published 1984
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    Manuscript Book

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  14. 14
    ADVERTISING

    ADVERTISING by Weilbacher, William M.

    Published 1984
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    Book

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  15. 15
    How to make your advertising twice as effective at half the cost

    How to make your advertising twice as effective at half the cost by Lewis, Herschell Gordon 1926-

    Published 1986
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    Unknown

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  16. 16
    The Leo Burnett Book of Advertising

    The Leo Burnett Book of Advertising

    Published 1984
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    Unknown

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  17. 17
    The benevolent dictators interviews with advertising greats

    The benevolent dictators interviews with advertising greats by Cummings, Bart

    Published 1984
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    Unknown

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  18. 18
    Advertising in Britain a history

    Advertising in Britain a history by Nevett, T. R. Terence R

    Published 1982
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  19. 19
    THE ADVERTISER'S HANDBOOK FOR BUDGET DETERMINATION

    THE ADVERTISER'S HANDBOOK FOR BUDGET DETERMINATION by Broadbent, Simon

    Published 1988
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    Unknown

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  20. 20
    Cases in advertising

    Cases in advertising by Burton, Philip Ward 1910-

    Published 1981
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