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- Advertising copy
- Advertising layout and typography 19
- Advertising 15
- Broadcast advertising 7
- Business writing 6
- Advertising executives 4
- Advertising campaigns 3
- Communication in marketing 3
- Copy writers 3
- Marketing 3
- Problems, exercises, etc 3
- Commercial art 2
- English language 2
- History 2
- Interviews 2
- Persuasion (Psychology) 2
- Public relations 2
- Terminology 2
- dvertising cop 2
- Advertising, Direct-mail 1
- Advertising, Magazine 1
- Authorship 1
- Broadcasting advertising 1
- Business English 1
- Comparison advertising 1
- Creation (Literary, artistic, etc.) 1
- Creativity in advertising 1
- Data processing 1
- Drugs 1
- Evaluation 1
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Herschell Gordon Lewis on the art of writing copy
Published 1988Click Here to View Status and Holdings.
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Advertising writing putting creative strategy to work
Published 1982Click Here to View Status and Holdings.
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Copywriting for the electronic media a practical guide
Published 1987Click Here to View Status and Holdings.
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Copywriting for the electronic media a practical guide
Published 1992Click Here to View Status and Holdings.
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Copywriting for electronic media a practical guide
Published 1998Click Here to View Status and Holdings.
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Creating effective marketing communications
Published 1994Click Here to View Status and Holdings.
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