CULTURE AND COMMERCE THE VALUE OF ENTREPRENEURSHIP IN CREATIVE INDUSTRIES

CULTURE AND COMMERCE THE VALUE OF ENTREPRENEURSHIP IN CREATIVE INDUSTRIES

Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value c...

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Bibliographic Details
Main Author: Khaire, Mukti 1973- (Author)
Format: Book
Language:English
Published: Stanford, California Stanford Business Books, an imprint of Stanford University Press 2017
Subjects:
Cultural industries
Entrepreneurship
Arts > Economic aspects
Arts > Marketing
Online Access:Click Here to View Status and Holdings.
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