CULTURE AND COMMERCE THE VALUE OF ENTREPRENEURSHIP IN CREATIVE INDUSTRIES
Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value c...
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Format: | Book |
Language: | English |
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Stanford, California
Stanford Business Books, an imprint of Stanford University Press
2017
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Online Access: | Click Here to View Status and Holdings. |
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