Media Management Strategy, Business Models and Case Studies
Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cham
Springer
2020
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| Edition: | Second Edition |
| Series: | Springer Texts in Business and Economics
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Managing in the media