DIGITAL STORYTELLING FOR BRANDS

DIGITAL STORYTELLING FOR BRANDS

"This is the first digital storytelling text to take a business and marketing perspective by focusing on brands and consumers unlike the existing texts which are arts, media, entertainment and journalism-focused"--

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Bibliographic Details
Main Authors: Tombleson, Bridget (Author), Wolf, Katharina (Author)
Format: Book
Language:English
Published: Thousand Oaks SAGE Publications Limited 2023
Subjects:
Branding (Marketing)
Advertising
Storytelling in mass media
Online Access:Click Here to View Status and Holdings.
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MARC

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020 # # |a 9781529745030  |q hardback 
020 # # |a 9781529745023  |q paperback 
040 # # |a DLC  |b eng  |d UiTM  |e rda 
090 0 0 |a HF5415.1255  |b .T66 2023 
100 1 # |a Tombleson, Bridget  |e author 
245 1 0 |a DIGITAL STORYTELLING FOR BRANDS  |c BRIDGET TOMBLESON & KATHARINA WOLF 
264 # 1 |a Thousand Oaks  |b SAGE Publications Limited  |c 2023 
264 # 4 |c ©2023 
300 # # |a 287 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a "This is the first digital storytelling text to take a business and marketing perspective by focusing on brands and consumers unlike the existing texts which are arts, media, entertainment and journalism-focused"--  |c Provided by publisher 
526 0 # |a CDM431  |b CAAD243  |5 KPSK 
526 0 # |a Digital Storytelling  |b Bachelor of Contemporary Metal Design (Honors)  |5 College of Creative Arts 
650 # 0 |a Branding (Marketing) 
650 # 0 |a Advertising 
650 # 0 |a Storytelling in mass media 
700 1 # |a Wolf, Katharina  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=997153 
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