DIGITAL STORYTELLING FOR BRANDS
"This is the first digital storytelling text to take a business and marketing perspective by focusing on brands and consumers unlike the existing texts which are arts, media, entertainment and journalism-focused"--
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks
SAGE Publications Limited
2023
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Digital Storytelling Form and Content