Essentials of Strategic Management The Quest for Competitive Advantage

Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mai...

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Bibliographic Details
Main Authors: Gamble, John E. (Author), Peteraf, Margaret A. (Author), Thomson, Arthur A. (Author)
Format: Book
Language:English
Published: New York Mc Graw Hill Education 2024
Edition:8e
Subjects:
Online Access:Click Here to View Status and Holdings.
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520 # # |a Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content. 
526 0 # |a MGT657  |b BA262  |5 FBM 
526 0 # |a Strategic Management  |b Bachelors in Business Technology Management (Honours)  |5 Faculty of Business and Management 
650 # 0 |a Strategic planning 
650 # 0 |a Business planning 
650 # 0 |a Competition 
650 # 0 |a Strategic planning  |v Case studies 
700 1 # |a Peteraf, Margaret A.  |e author 
700 1 # |a Thomson, Arthur A.  |e author 
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