Essentials of Strategic Management The Quest for Competitive Advantage
Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mai...
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
New York
Mc Graw Hill Education
2024
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Edition: | 8e |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 9781266227110 |q paperback |
040 | # | # | |a UiTM |d UiTM |e rda |
090 | 0 | 0 | |a HD30.28 |b .G353 2024 |
100 | 1 | # | |a Gamble, John E. |e author |
245 | 1 | 0 | |a Essentials of Strategic Management |b The Quest for Competitive Advantage |c JOHN E. GAMBLE, ARTHUR A. THOMPSON, MARGARET A.PETERAF |
250 | # | # | |a 8e |
264 | # | 1 | |a New York |b Mc Graw Hill Education |c 2024 |
264 | # | 4 | |c ©2024 |
300 | # | # | |a xliii, 430 pages |b colour illustrations |c 26 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content. |
526 | 0 | # | |a MGT657 |b BA262 |5 FBM |
526 | 0 | # | |a Strategic Management |b Bachelors in Business Technology Management (Honours) |5 Faculty of Business and Management |
650 | # | 0 | |a Strategic planning |
650 | # | 0 | |a Business planning |
650 | # | 0 | |a Competition |
650 | # | 0 | |a Strategic planning |v Case studies |
700 | 1 | # | |a Peteraf, Margaret A. |e author |
700 | 1 | # | |a Thomson, Arthur A. |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=997086 |
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