Essentials of Strategic Management The Quest for Competitive Advantage

Essentials of Strategic Management The Quest for Competitive Advantage

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Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mai...

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Bibliographic Details
Main Authors: Gamble, John E. (Author), Peteraf, Margaret A. (Author), Thomson, Arthur A. (Author)
Format: Book
Language:English
Published: New York Mc Graw Hill Education 2024
Edition:8e
Subjects:
Strategic planning
Business planning
Competition
Strategic planning > Case studies
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