Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

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Bibliographic Details
Main Author:	McDonald, Malcolm H. B. 1938-
Other Authors:	Leppard, John
Format:	Book
Published:	[Lincolnwood, Ill.] NTC Business Books 1993
Subjects:	Strategic planning Marketing segmentation
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0844234559
090	0	0	\|a HF5415.127 \|b .M4 1993
100	1	#	\|a McDonald, Malcolm H. B. \|c 1938-
245	1	1	\|a Marketing by matrix \|b 100 practical ways to improve your strategic and tactical marketing \|c Malcolm McDonald & John W. Leppard
260	#	#	\|a [Lincolnwood, Ill.] \|b NTC Business Books \|c 1993
300	#	#	\|a 168 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Strategic planning
650	#	0	\|a Marketing segmentation
700	1	#	\|a Leppard, John
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=99092
964	#	#	\|c BOK \|d 01
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