Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

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Bibliographic Details
Main Author:	McDonald, Malcolm H. B. 1938-
Other Authors:	Leppard, John
Format:	Book
Published:	[Lincolnwood, Ill.] NTC Business Books 1993
Subjects:	Strategic planning Marketing segmentation
Online Access:	Click Here to View Status and Holdings.
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