Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

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Bibliographic Details
Main Author: McDonald, Malcolm H. B. 1938-
Other Authors: Leppard, John
Format: Book
Published: [Lincolnwood, Ill.] NTC Business Books 1993
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Description
Item Description:Includes index
Physical Description:168 p. ill. 24 cm
ISBN:0844234559