How to Market a University Building Value in a Competitive Environment
This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Baltimore, Maryland
Johns Hopkins University Press
2021
©2021 |
| Series: | Higher Ed leadership essentials
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
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| 100 | 1 | # | |a Flannery, Teresa M. |e author |
| 245 | 1 | 0 | |a How to Market a University |b Building Value in a Competitive Environment |c Teresa M. Flannery |
| 264 | # | 1 | |a Baltimore, Maryland |b Johns Hopkins University Press |c 2021 |
| 264 | # | 1 | |c ©2021 |
| 300 | # | # | |a xv, 237 pages |c 20 cm |
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| 490 | 1 | # | |a Higher Ed leadership essentials |
| 520 | # | # | |a This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical |c Provided by publisher |
| 526 | 0 | # | |a PUSAT ASASI |b PUSAT ASASI |5 PUSAT ASASI |
| 650 | # | 0 | |a Education, Higher |x Marketing |
| 650 | # | 0 | |a Universities and colleges |x Administration |
| 830 | # | 0 | |a Higher Ed leadership essentials |
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Marketing higher education theory and practice