How to Market a University Building Value in a Competitive Environment
This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Baltimore, Maryland
Johns Hopkins University Press
2021
©2021 |
| Series: | Higher Ed leadership essentials
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing higher education theory and practice