QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH
Quantitative data analysis is a scientific approach that allows researchers to learn a situation or phenomenon through numerical data. It helps the researcher to apply the proper methods in collecting data, employing accurate analyses, interpreting the data correctly and effectively presenting the r...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Penerbit UiTM PRESS
2022
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-987390 | ||
| 005 | 202322113136 | ||
| 008 | 230627t2022 MY a## ##001 ##eng#D | ||
| 020 | # | # | |a 9789673638024 |q paperback |
| 040 | # | # | |a BNM |d UiTM |e rda |
| 090 | 0 | 0 | |a QA76.9.Q36 |b .A35 2022 |
| 100 | 0 | # | |a Ahlam Abdul Aziz |e author |
| 245 | 1 | 0 | |a QUANTITATIVE DATA ANALYSIS |b IN COMMUNICATION RESEARCH |c Ahlam Abdul Aziz, Zaridah Abdullah, Antashah Mohd Nor |
| 250 | # | # | |a Second Edition |
| 264 | # | 1 | |a Shah Alam, Selangor |b Penerbit UiTM PRESS |c 2022 |
| 264 | # | 4 | |c ©2022 |
| 300 | # | # | |a vii, 221 pages |b colour illustrations |c 26 cm |
| 336 | # | # | |a text |b txt |2 rdacontent |
| 337 | # | # | |a unmediated |b n |2 rdamedia |
| 338 | # | # | |a volume |b nc |2 rdacarrier |
| 500 | # | # | |a Includes bibliographical references and index |
| 500 | # | # | |a Includes questions and exercises |
| 520 | # | # | |a Quantitative data analysis is a scientific approach that allows researchers to learn a situation or phenomenon through numerical data. It helps the researcher to apply the proper methods in collecting data, employing accurate analyses, interpreting the data correctly and effectively presenting the results. Quantitative data helps the researcher to discover new knowledge and it helps them in the decision-making process. This textbook is written especially for Mass Communication and Media Studies students and social science researchers as step-by-step guidance to analyse quantitative data. |
| 650 | # | 0 | |a Quantitative research |
| 650 | # | 0 | |a Statistics |
| 650 | # | 0 | |a Communication |x Research |x Methodology |
| 650 | # | 0 | |a Government publication |z Malaysia |
| 700 | 0 | # | |a Zarina Abdullah |e author |
| 700 | 0 | # | |a Antashah Mohd Nor |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=987390 |
QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH