QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH

QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH

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Quantitative data analysis is a scientific approach that allows researchers to learn a situation or phenomenon through numerical data. It helps the researcher to apply the proper methods in collecting data, employing accurate analyses, interpreting the data correctly and effectively presenting the r...

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Bibliographic Details
Main Authors: Ahlam Abdul Aziz (Author), Zarina Abdullah (Author), Antashah Mohd Nor (Author)
Format: Book
Language:English
Published: Shah Alam, Selangor Penerbit UiTM PRESS 2022
Edition:Second Edition
Subjects:
Quantitative research
Statistics
Communication > Research > Methodology
Government publication > Malaysia
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