QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH

QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH

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Quantitative data analysis is a scientific approach that allows researchers to learn a situation or phenomenon through numerical data. It helps the researcher to apply the proper methods in collecting data, employing accurate analyses, interpreting the data correctly and effectively presenting the r...

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Bibliographic Details
Main Authors: Ahlam Abdul Aziz (Author), Zarina Abdullah (Author), Antashah Mohd Nor (Author)
Format: Book
Language:English
Published: Shah Alam, Selangor Penerbit UiTM PRESS 2022
Edition:Second Edition
Subjects:
Quantitative research
Statistics
Communication > Research > Methodology
Government publication > Malaysia
Online Access:Click Here to View Status and Holdings.
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Summary:Quantitative data analysis is a scientific approach that allows researchers to learn a situation or phenomenon through numerical data. It helps the researcher to apply the proper methods in collecting data, employing accurate analyses, interpreting the data correctly and effectively presenting the results. Quantitative data helps the researcher to discover new knowledge and it helps them in the decision-making process. This textbook is written especially for Mass Communication and Media Studies students and social science researchers as step-by-step guidance to analyse quantitative data.
Item Description:Includes bibliographical references and index
Includes questions and exercises
Physical Description:vii, 221 pages colour illustrations 26 cm
ISBN:9789673638024

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