THE FASHION BUSINESS Theory and Practice in Strategic Fashion Management
"This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covering brand image, supply chain, communication, price poi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London New York, NY
Routledge, Taylor & Francis Group
2021
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Introduction to fashion merchandising