THE FASHION BUSINESS Theory and Practice in Strategic Fashion Management

THE FASHION BUSINESS Theory and Practice in Strategic Fashion Management

"This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covering brand image, supply chain, communication, price poi...

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Bibliographic Details
Main Author: Golizia, Dario 1966- (Author)
Format: Book
Language:English
Published: London New York, NY Routledge, Taylor & Francis Group 2021
Subjects:
Fashion merchandising
Clothing trade > Management
Clothing trade > Marketing
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