MARKETING for TOURISM, HOSPITALITY & EVENTS A GLOBAL & DIGITAL APPROACH

MARKETING for TOURISM, HOSPITALITY & EVENTS A GLOBAL & DIGITAL APPROACH

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad r...

Full description

Saved in:
Bibliographic Details
Main Authors: Hudson, Simon (Author), Hudson, Louise (Author)
Format: Book
Language:English
Published: Thousand Oaks, CA Sage Publications Limited 2017
Edition:1st Edition
Subjects:
Tourism > Marketing
Event-Marketing
Target marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items