MARKETING for TOURISM, HOSPITALITY & EVENTS A GLOBAL & DIGITAL APPROACH
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad r...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, CA
Sage Publications Limited
2017
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| Edition: | 1st Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Tourism and Hospitality Marketing A Global Perspective