MARKETING for TOURISM, HOSPITALITY & EVENTS A GLOBAL & DIGITAL APPROACH
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad r...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, CA
Sage Publications Limited
2017
|
| Edition: | 1st Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781473926646 |q paperback |
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| 090 | 0 | 0 | |a HF5415.127 |b .H83 2017 |
| 100 | 1 | # | |a Hudson, Simon |e author |
| 245 | 1 | 0 | |a MARKETING for TOURISM, HOSPITALITY & EVENTS |b A GLOBAL & DIGITAL APPROACH |c SIMON HUDSON and LOUISE HUDSON |
| 250 | # | # | |a 1st Edition |
| 264 | # | 1 | |a Thousand Oaks, CA |b Sage Publications Limited |c 2017 |
| 264 | # | 4 | |c ©2017 |
| 300 | # | # | |a viii, 370 pages |b illustration |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. |
| 526 | 0 | # | |a HTT755 |b HM771 |5 FPHP |
| 526 | 0 | # | |a Contemporary and Digital Marketing in Tourism |b Master in Gastronomy |5 Faculty of Hotel and Tourism Management |
| 650 | # | 0 | |a Tourism |x Marketing |
| 650 | # | 0 | |a Event-Marketing |
| 650 | # | 0 | |a Target marketing |
| 700 | 1 | # | |a Hudson, Louise |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=983549 |
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Tourism and Hospitality Marketing A Global Perspective