EVENT BIDDING Politics, Persuasion and Resistance
Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful bids. Event Bidding: Po...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London New York, NY
Routledge
2018
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The Impact and Evaluation of Major Sporting Events 
Promoting and marketing events theory and practice