EVENT BIDDING Politics, Persuasion and Resistance

EVENT BIDDING Politics, Persuasion and Resistance

Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful bids. Event Bidding: Po...

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Bibliographic Details
Main Authors: McGillivray, David (Author), Turner, Daniel (Author)
Format: Book
Language:English
Published: London New York, NY Routledge 2018
Subjects:
Special events > Planning
Special events > Marketing
Special events > Public relations
Hosting of sporting events > Planning
Hosting of sporting events > Marketing
Hosting of sporting events > Public relations
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