STRATEGIC MARKETING MANAGEMENT THE FRAMEWORK
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creatio...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, IL
Cerebellum Press
2019
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic Marketing Management