MARKETING STRATEGY TEXT AND CASES

MARKETING STRATEGY TEXT AND CASES

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing pl...

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Bibliographic Details
Main Authors: Ferrell, O. C. (Author), Hartline, Michael D. (Author), Hochstein, Bryan (Author)
Format: Book
Language:English
Published: Boston, MA Cengage 2022
Edition:EIGHTH EDITION
Subjects:
Marketing > Management
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Preface.About the Authors.1. Marketing in Today's Economy.2. Strategic Marketing Planning.3. Collecting and Analyzing Marketing Information.4. Developing Competitive Advantage and Strategic Focus.5. Customers, Segmentation, and Target Marketing.6. The Marketing Program.7. Branding and Positioning.8. Ethics and Social Responsibility in Marketing Strategy.9. Marketing Implementation and Control.10. Developing and Maintaining Long-Term Customer Relationships.Cases.Marketing Plan Worksheets.Index.

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