MARKETING STRATEGY TEXT AND CASES

MARKETING STRATEGY TEXT AND CASES

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing pl...

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Bibliographic Details
Main Authors: Ferrell, O. C. (Author), Hartline, Michael D. (Author), Hochstein, Bryan (Author)
Format: Book
Language:English
Published: Boston, MA Cengage 2022
Edition:EIGHTH EDITION
Subjects:
Marketing > Management
Marketing > Case studies > Management
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