MARKETING STRATEGY TEXT AND CASES
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing pl...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Cengage
2022
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| Edition: | EIGHTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .M3586 2022 |
| 100 | 1 | # | |a Ferrell, O. C. |e author |
| 245 | 1 | 0 | |a MARKETING STRATEGY |b TEXT AND CASES |c O. C. Ferrell, Michael D. Hartline, Bryan W. Hochstein |
| 250 | # | # | |a EIGHTH EDITION |
| 264 | # | 1 | |a Boston, MA |b Cengage |c 2022 |
| 264 | # | 4 | |c ©2022 |
| 300 | # | # | |a xix, 536 pages |b illustrations (some colour) |c 28 cm |
| 336 | # | # | |a text |b txt |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Revised edition of the authors's Marketing strategy |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a Preface.About the Authors.1. Marketing in Today's Economy.2. Strategic Marketing Planning.3. Collecting and Analyzing Marketing Information.4. Developing Competitive Advantage and Strategic Focus.5. Customers, Segmentation, and Target Marketing.6. The Marketing Program.7. Branding and Positioning.8. Ethics and Social Responsibility in Marketing Strategy.9. Marketing Implementation and Control.10. Developing and Maintaining Long-Term Customer Relationships.Cases.Marketing Plan Worksheets.Index. |
| 520 | # | # | |a Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies. |
| 526 | 0 | # | |a HM771 |b HTM 705 |5 HM |
| 526 | 0 | # | |a Master in Gastronomy |b Strategic Marketing for Hospitality and Tourism |5 Faculty of Hotel and Tourism Management |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |v Case studies |x Management |
| 700 | 1 | # | |a Hartline, Michael D. |e author |
| 700 | 1 | # | |a Hochstein, Bryan |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=983533 |
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Marketing strategy