MARKETING STRATEGY TEXT AND CASES

• Main Authors: Ferrell, O. C. (Author), Hartline, Michael D. (Author), Hochstein, Bryan (Author)
• Format: Book
• Language: English
• Published: Boston, MA Cengage 2022
• Edition: EIGHTH EDITION
• Subjects: Marketing > Management; Marketing > Case studies > Management
• Online Access: Click Here to View Status and Holdings.
• Item Description: Revised edition of the authors's Marketing strategy
• Physical Description: xix, 536 pages illustrations (some colour) 28 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780357516300

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.