INFLUENCER The Science Behind Swaying Others
"...This book will educate and inspire decision makers, researchers, students, and influencers themselves...this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organizat...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge
2021
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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